하이커 그라운드
A K-content experience space run by the Korea Tourism Organization beside Cheonggyecheon stream. You can take photos and videos on sets that look like K-pop music videos, and experience Korean back-alley culture through exhibitions. Admission is free, and the exhibition floors are closed on Mondays.
HiKR Ground opened on July 22, 2022, in the Korea Tourism Organization's Seoul Center. The space, until then the K-Style Hub tourism promotion hall, was renovated over more than 1 year. The name joins Hi, the warm greeting Korea (KR) offers travelers, with Ground, meaning playground.
In December 2023, about 1 and a half years after it opened, its total visitor count passed 1,000,000. The Korea Tourism Organization said an average of 2,500 people come each day.
Each floor, from the 1st to the 5th, has a different theme. The 1st floor has a giant media wall, the 2nd floor K-pop experiences, the 3rd floor an exhibition on Korean back-alley culture and the 4th floor special exhibitions on regional travel; the 5th floor has the Tourist Information Center, a lounge overlooking Cheonggyecheon stream and a cafe. The 3rd and 4th floors are linked by HiKR Tower, a large vertical media installation.
The exhibitions on floors 1–4 are closed on Mondays. The Tourist Information Center and cafe on the 5th floor are open on Mondays too.
Last entry is 20 minutes before closing. Admission is free, but paid programs are announced separately.
Groups of 10 or more must book in advance; groups that arrive without a booking may be refused entry.
It is a 2-minute walk from Exit 5 of Jonggak Station. The building's car park costs 2,200 won for 30 minutes, and vehicles taller than 1.7m cannot enter.